Don’t have the desired organic traffic? Discover copywriting tips that do WORK.
For the organic growth of your business, or for the better way of promoting products and services.
This was a fact regarding this article, but also an example of advice.
As Neil Patel once said, remember the 4 Ps for the first paragraph:
Problem→ Promise→ Proof→ Proposal
You do not need to have innate writing talent.
Anyone can use on page SEO techniques in their texts, either for better Google rankings , or better user experience (UX) and dwell time.
Tips to hone your copywriting skills and create better content.
Optimize your title.
The title will play a huge role in the Google ranking of your article, but it will mainly determine whether the potential reader will click on it and read the content.
- The title of each of your blog posts should be precise, clear, relatively short and include your keyword at the beginning (if possible).
- If not possible though, it is better to use a title that makes sense and invites visitors, than to limit yourself to the technical part.
- Ideally, try to make the title evoke emotion.
See the difference between these 2 titles:
- “A complete guide to the proper use of keywords.”
- “Keywords: for the first page of Google! (Examples- Case studies)”
The first, cold and lifeless title inspires no emotion and goes unnoticed.
The second, promises results, provides examples for a better understanding and case studies for trust, includes the keyword in an optimal position and radiates a feeling of excitement!
Numbers (especially odd ones) and intercalations () have been proven to be attention grabbers.
Example of correct title with the keyword “copywriting”:
Copywriting: 8 tips for attractive content that make a DIFFERENCE (2021)
Research, research and MORE RESEARCH.
The secret to interesting content that keeps the attention of readers to the end, is the writer himself.
Anyone who knows in depth and is passionate about the subject they’re writing about will pass it on much more easily through their post.
Choose topics that really interest you and do as much research as you can on them.
But if you need to write about topics you do not know as well, RESEARCH INTENSIFIES!
Find 3 times more useful information than you would practically use and be the FIRST to offer it to your readers.
Search, analyze, weigh, clarify, create better content with clear, true information.
Keep the content simple but long-form.
Nowadays, Google’s algorithm loves long-form content.
Of course, this does not mean that you should overload your article with 3,000 words that do not link together and don’t make sense.
User experience should NEVER be sacrificed for the sake of technical SEO.
Give the answers you promised. (And more.)
I promised you copywriting tips that make a real difference.
And I give you just that.
And I will offer you as much information as I can.
If you promise something in your title you need to be sure that your content will give the right information and answers regarding that.
Build your article as a complete source of information, a reference point.
Your real success is when readers finish your article and have learned exactly what they searched for and more!
- Thus, you have gained better average dwell time (the period of time that readers stay on the page) , something that Google now takes into account for your ranking.
- Also, you created credibility, so it’s very likely that readers will share your article since they have gained something reading it.
- Finally, it will be easier to have a positive answer to the question: “Backlink?”
Keywords in optimal places.
Again, your title is the most important part of copywriting.
As mentioned above, the keyword (preferably medium-tail keyword, 2 words) should DEFINITELY be used there.
Then try to place your keyword in the 1st and 2nd paragraph of the blog post.
As for the body text, you don’t need to overdo it, but again you need to use it at least 2-3 more times.
Finally, closing your article, the keyword should also be in the epilogue (last paragraph).
As for your images, first make sure they are some in there!
Then enter the keyword in the image tags of the article, either alone or with an extra word, so that it’s not considered spam. (Ex: copywriting tips guide)
These are the “places” where Google searches for your keyword. That is, to make sure that your content really refers to the title’s topic, as promised.
Make your content visually appealing
Let’s be real, the informative and correct content isn’t enough to keep the readers interested.
The encyclopedia has that correct, informative content…
But its structure is such that it ends up being scary!
Here are some common and basic principles as for the visual part of the content, that invites the visitor to become a reader:
How NOT to drive readers away:
- Use, related to the content, images so that it’s not overloaded with words
- A good font that is easy and relaxing to read
- Short paragraphs, spaces between them
- Variety in the text, eg: bold, italics, underlining
- Bullets or 1. numbered lists
- Recesses or quotation marks
- Headings and distinctions
- Visual indications, eg: arrows pointing to the form button
Add a call to action.
Depending on what your purpose is with each of your articles, use a corresponding call to action.
This doesn’t always have to be a button or link, as it can have a great effect just as plain text.
For example: if you need people to fill out a form, the call to action that you will add must relate to exactly this: Filling out the form.
Other examples are “subscribe”, “visit the site”, “share the article” or just asking for the reader’s comments.
When you want someone to do something for you, you can’t expect them to just guess what that is and do it on their own. So just suggest or request!
If your goal is awareness, sales, traffic, it would always be a good idea to advertise your article with Google Ads.
This will create a huge spike to the page’s traffic, quickly and abruptly, as opposed to the organic traffic that takes time.
Thus, because of its authority it’ll rank higher even after the end of the advertising period.
This spike will also concern sales and brand awareness in addition to the page’s better SEO.
Give priority to strong, emotionally charged words
Swap indifferent words that do not create any kind of emotion, depending on the content.
The best possible way of presenting facts and information is doing it with some kind of emotion.
Who would listen or read the words “Facts” and “Information” and be interested in learning more?
That’s boring and we all have better things to do.
But the words “Shocking Events/Facts” and “Unheard of Information” are a different story.
Emotion is the driving force behind decision making.
It’s the emotion in the title that will motivate someone to click the article, the emotion in the content that will motivate them to keep reading.
Product descriptions, ads and the role of Copywriting.
Think about what customers are buying and how you can offer it.
You cannot and should not create false needs.
In most cases, consumers do not buy a product or service because they have been deceived into doing it.
What do they really buy?
- They buy the result of the product or service.
- They buy the solution to their existing problem.
- They buy the feeling that the product will evoke in them.
Imagine that you want a t-shirt, while you already own another 50 t-shirts.
It is not an immediate need.
It is not the solution to your problem.
Then why do you want it so much?
It’s not the t-shirt itself you desire, but its result:
This positive feeling that it brings with it, the looks and the compliments, the lifestyle it represents, the way your body looks in it.
These are the things you buy. So that’s what you need to advertise.
Do not waste time describing what a product IS, but focus on what it DOES.
If you want to sell something to a Frenchman, you are more likely to succeed if you speak French!
Writing ad copy you need to speak many “languages”, each time using the one of the target audience.
Ask yourself if what you have written fits in with the way customers think.
If you manage to NOT exist in the copy, but only words that speak and inspire the potential customer, you did it!
HEY YOU! Use more of this word.
Try to use the word “YOU” when writing copy. Keep in mind whom you’re referring to, make it personal.
This way, you manage to talk directly to the customer and build intimacy.
Not to mention, it’s a great attention grabber.
CALL TO ACTION… right now.
As said before, people will not usually do what you would like them to, if you do not suggest or request it first.
But it does not hurt to create urgency, especially if your products or offers are limited.
An example in this case is: “Click on the link now, our offer ends tonight!”
- When the copy is configured to highlight the product or service,
- “speaks” directly to the target audience as if it were written by them,
- includes an attractive call to action that offers something valuable, and/or evokes emotion,
- and all this compressed into a short and clear text,
Then your ad copy has definitely achieved its goal!
If you want to add something that I didn’t mention, or something that helped you, or something that you disagree with, or pretty much anything you want…
I’ll be happy to know what you have to say in the comments below!
These were some of the goal setting copywriting tips that you can use.
If you prefer to listen instead of read, watch and listen to the copywriting tips in this great video: