If you have been wondering why anyone should build their professional website with CMS WordPress, in this article you will get some indicative answers.

The word website tends to be synonymous with the word WordPress, and for a good reason. The benefits given by a WP website are unique, both for the developer and for the administrator-owner.

We will not only briefly look at some “whys” here, nor will we go into more detail about these whys. That’s because one way or another, you have probably read a lot of articles entitled “why build a website with WordPress”.

Here, we will try to give some explanations to all the “whys” that circulate around this topic.

Here we go.

1 WordPress is free.

And what does that mean?

Let’s get away from the simplistic “WordPress is a way to build websites” for a while.

WordPress is a complete Content Management System (CMS).

What even is this CMS; 

Until less than 2 decades ago, the only ways for a business to update its website were the following:

The first was to acquire in its staff a programmer specialized in websites. He should have special web editing software installed.

He would intervene in the code of the website, add the new content and make the necessary settings, so that a few hours or days later the content was visible to the visitors of the page.

And the second way was to enter into an annual contract with the website company, that would have the obligation to update the content whenever necessary.

At some point a promising alternative emerged. Some systems were created by various companies, in which the website was integrated, and the following possibilities were given.

  • Content updating could be done quickly and easily. From any computer, even a non-programming expert.
  • The result of the renewal became immediately visible.

Initially, various such systems were created with each creative company selling them in addition to the website. WordPress is one such system, whole global community of developers and and its advantage is that it was created by a made available for free use.

Today, everyone who builds their website with WordPress through a company, has automatically and completely free the ability to manage it themselves.

This is one of the advantages of WP, but it is not the only CMS available today. So we can not say that at this point it is a step forward, so we move on to its next advantages.

  1. 60% + of web pages in CMS are made with WordPress

So, does the fact that many people choose it, mean that it’s the best?

More than 60% of the websites that exist worldwide are based on a CMS, and about 60% of them prefer WordPress.

Thus, a percentage of close to 35% of websites worldwide are built with WP, with the 2nd in the category being less than 8%. And quite logically, the question arises:

Is what more people prefer, the best there is?

In the case of WP I will just give a one-word answer “YES”. As for why that is, I will let it be judged by the advantages that follow.

For now let’s look at the following – that will need to be mentioned below.

Install in your browser the program whatruns. Then do a Google search for any topic you want and click on any of the biggest and most popular websites that appear. At the top right of the browser tab, click on the whatruns app.

It will show you that the vast majority of the most popular pages you come across are made with WordPress. For now, let’s keep in mind that they must know what they’re doing.

And we will see more below.

  1. WordPress has a large and organized community

And why should I care?

We are now at the beginning of the 3rd decade of this century, when the construction of the website has reached a very high level.

New features are added almost every day, new needs are constantly emerging in companies and in their effort to stand out on the internet, they constantly have new requirements.

Anything that can be requested and expected from a website can be created through WordPress.

This explosive storm of needs has resulted in the following: 

The volume of WP functions is so large that no WP web developer knows everything about WordPress. Such a thing is no longer possible.

But here’s the value of the large, great WordPress community:

Nobody knows everything, but almost certainly one of the thousands or millions worldwide will know anything that is asked. Since it can be done with WP, someone has already done it. It will be requested from the community, the information will be channeled, the answer and the solution will be immediately known.

Imagine having your website based on a single developer team. The best team of developers, even. The only thing you would have at your disposal would be what this team has already done or could do.

Consider now the value of the WordPress community. Whatever function you request, you have the community of millions of WP members at your disposal. Whatever you ask for, if it can be done, you will simply get it. Immediately, comparatively cheaper or completely free.

  1. Lots of themes, lots of plugins. With WordPress we can create a unique result

So the other pages are all the same?

Themes on a website are what determine (mainly) its appearance, with plugins being add-ons that define (mainly) its functions.

WordPress has thousands of free themes. Hundreds of trusted companies worldwide have created tens of thousands of WP themes, so that in total there will be hundreds of thousands (or even millions) of different templates (website design).

In addition, the building tools of the WP website enable the manufacturer to intervene in each of these themes, so that the final result of the website:

  • To be fully adapted to the needs of the owner company, as well as to the type of business it represents.
  • To not look like any other website.

By choosing to build a website with WordPress, one automatically gets the opportunity to have a unique website.

As for the question: if they create a website in another way, “will look like all the others”? We will not exaggerate, but we will point out two things.


Regarding the rest of the CMS, these have a relatively small market share.

Creating a theme for another CMS comparatively will bring much less profit to its creator. The money that will be spent on research and creation is much less and the result is twofold:

(i) The themes that are created are significantly less, they stay in the market longer and aesthetically they are obsolete.

And (ii) the fewer resources available for growth usually have a lower impact.


It is often said that custom websites, i.e. those that are not based on a WordPress theme, are more “unique”.

Theoretically this is right: you do not take a ready-made topic, where well someone else may have taken it and base your page on it. Instead, you build the website from scratch, tailored exclusively to the needs of the website owner.

In practice, however, the following is more common:

The website that a company will make for you really does not look like any other. With none other than those of their other customers. It may seem like it, but it is not at all easy for a local company to allocate resources for the development of many different and aesthetically pleasing themes.

WordPress gives unlimited possibilities to edit a theme. The degree of change can be so great and easy to make, so that 2 websites based on the exact same theme look completely different from each other.

And in this respect, each to be completely unique. This alone gives another answer to the question “why build a website with WordPress”.

  1. SEO friendly 


If you have not heard what SEO is, let’s say a few words. Without scientific definitions, just in a few simple words: SEO is the set of settings that are required during the construction of a website and relate to its ability to appear higher in search engines.

A website should appear when they search for it. A website must be built with SEO.

WordPress websites are SEO friendly. They have tools that enable both the developer and the administrator-owner to build the SEO of the website easier and more efficiently. A web page built with WordPress is more likely to appear on the first page of Google.

And this is something that can be easily ascertained. WP websites make up “only” about 35% of the pages worldwide.

A Google results page generally has room for 10 organic results. If WP websites had SEO similar to other websites, in every random search we would find only 3-4 WP pages.

Just do your search for any topic you want and check with the whatsrun tool we mentioned before the results.

You will be amazed at how search engines are overwhelmingly in favor of WP websites. And you will have another strong reason why to build your website with WordPress.

  1. WordPress websites are more secure

Are they safer than the rest?

WordPress provides a great deal of security. Its software developers are in a constant war with hackers everywhere and they secure their websites to a great extent with constant updates. WP websites are comparatively safer.

In addition to the software itself, there are many powerful and reliable tools – programs that protect a WP website to the owner’s desired extent.

Both WP and any add-ons that come with it are actively supported by their developers.

They are constantly updated on any security vulnerabilities, offer these updates in the form of regular upgrades, and the sole responsibility of the website owner is to install them whenever they occur.

But why are they safer than the rest?

The quantity, in this case, provails. The “market” of WordPress is huge, a company that creates a strong security program will make a profit. It will automatically have the resources to maintain, update and upgrade its program continuously.


  1. Its aesthetic renewal

–  is easy and economical!

And what does it matter if it is not renewed?

The market is changing rapidly, along with business. The online image of a business should follow these changes.

At this point we will leave the “why” for a moment and we will discuss the “how”.

If you are no longer wondering “why build a website with WordPress”, but already have such a website, then you have probably built it on a theme. If your page is corporate, the theme you chose is not free, but a paid premium theme. The most important companies that create premium themes

  • have more than one template available to the buyer, and most importantly
  • constantly update their collection with new templates.

If the theme of your website is outdated, then it needs to be changed. Adapting the new theme to the website can be from very simple to complex, depending on the relationship between the old and the new.

But if your theme has been updated with a new template, then you do not even have to bear the cost of buying a new theme. Through the menu of your theme you choose a different template, and you almost automatically have your website with new, improved aesthetics!

  1. It is easy to manage.

What is management? And what does “easy” mean?

A vertical toolbar. A menu that includes either all tools and settings, or the essentials for the website owner. And a simple editor, with a horizontal toolbar that reminds of the good old word office 2000.

In an even simpler form, with a much more robust operation. This is what is needed to manage a WP website.

What might its owner need? Create and upload new articles perhaps.

There is nothing complicated here, nothing that will scare someone who does not belong to the tech types. They will understand how it’s done easily, with the push of a button the area where they will write their article appears, with the push of another the article is online.

This is what “easy” means.

What else will be needed? Change of an image, contact information, adding or changing text on Homepage or Services page.

On the WordPress page there are tools that allow these movements to be done easily by the non-specialist. The manufacturer company will provide the training required to operate these tools free of charge.

And very quickly and easily, the complete management of the WP website will be in the hands of its owner.

If you have not found all the answers to the question “why build a website with WordPress”, contacting a specialist will help you!


Influence Media